Data protection

General notes

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the “Information about the responsible body” section of this privacy policy.

How do we collect your information?

On the one hand, your data is collected when you provide it to us. This could be data that you enter in a contact form, for example.

Other data is collected automatically or with your consent when you visit the website by our IT systems. This is primarily technical data (e.g. Internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure error-free provision of the website. Other data can be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders or other order inquiries.

What are your rights with regard to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request that this data be corrected or deleted. If you have given your consent to data processing, you can withdraw this consent at any time for the future. You also have the right to request that the processing of your personal data be restricted under certain circumstances. You also have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time about this and if you have any further questions about data protection.

Analytical tools and tools from third parties

When you visit this website, your surfing behavior can be statistically evaluated. This is done primarily with so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2nd hosting

We host the content of our website with the following provider:

Webflow

The provider is Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA (hereinafter Webflow). When you visit our website, Webflow collects various log files, including your IP addresses.

Webflow is a tool for building and hosting websites. Webflow stores cookies or other recognition technologies that are necessary to display the page, to provide certain website functions and to ensure security (necessary cookies).

For details, see Webflow's privacy policy: https://webflow.com/legal/eu-privacy-policy.

Webflow is used on the basis of Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in presenting our website as reliably as possible. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be withdrawn at any time.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://webflow.com/legal/eu-privacy-policy.

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards when processing data in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. For more information, please contact the provider at the following link: https://www.dataprivacyframework.gov/participant/6365.

Order processing

We have concluded an order processing contract (AVV) for the use of the above service. This is a contract required by data protection law, which ensures that it only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.

3. General information and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may have security gaps. It is not possible to completely protect data from access by third parties.

Note on the responsible body

The responsible body for data processing on this website is:

Klipto GmbH
Mainzer Landstraße 33
60329 Frankfurt/Main

Telephone: [telephone number of the responsible body]
email: info@locksta.com

The responsible body is the natural or legal person who, alone or together with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Storage period

Unless a specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you make a legitimate request for deletion or withdraw your consent to data processing, your data will be deleted unless we have any other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the deletion will take place after these reasons cease to apply.

General information on the legal basis of data processing on this website

If you have consented to data processing, we process your personal data on the basis of Article 6 (1) (a) GDPR or Article 9 (2) (a) GDPR, provided that special categories of data are processed in accordance with Article 9 (1) GDPR. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Article 49 (1) (a) GDPR. If you have consented to the storage of cookies or access to information on your device (e.g. via device fingerprinting), data processing is also carried out on the basis of Section 25 (1) TDDDG. The consent can be withdrawn at any time. If your data is necessary to fulfill a contract or to carry out pre-contractual measures, we process your data on the basis of Article 6 (1) (b) GDPR. We also process your data insofar as it is necessary to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c DSGVO. Data processing may also be carried out on the basis of our legitimate interest in accordance with Art. 6 para. 1 lit. f DSGVO. The following paragraphs of this privacy policy provide information on the relevant legal bases in each individual case.

Note on the transfer of data to third countries that are not secure under data protection law and the transfer to US companies that are not DPF certified

Among other things, we use tools from companies based in third countries that are not secure under data protection law and US tools whose providers are not certified according to the EU-US Data Privacy Framework (DPF). If these tools are active, your personal data may be transferred to and processed in these countries. We would like to point out that in third countries that are uncertain about data protection law, no level of data protection comparable with the EU can be guaranteed.

We would like to point out that, as a safe third country, the USA generally has a level of data protection comparable to the EU. Data transfer to the USA is permitted if the recipient is certified under the “EU-US Data Privacy Framework” (DPF) or has appropriate additional guarantees. Information on transfers to third countries, including data recipients, can be found in this privacy policy.

Recipients of personal data

As part of our business activities, we work together with various external agencies. In some cases, this also requires the transfer of personal data to these external bodies. We only transfer personal data to external parties if this is necessary as part of contract performance, if we are legally obliged to do so (e.g. transfer of data to tax authorities), if we have a legitimate interest in the transfer of data in accordance with Article 6 (1) (f) GDPR, or if another legal basis allows the transfer of data. When using contract processors, we only share our customers' personal data on the basis of a valid contract for order processing. In the case of joint processing, a joint processing contract is concluded.

Withdrawal of your consent to data processing

Many data processing processes are only possible with your express consent. You can withdraw your consent at any time. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.

Right to object to data collection in special cases and against direct marketing (Art. 21 GDPR)

IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARA. 1 LIT. E OR F DSGVO, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU FILE AN OBJECTION, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED, UNLESS WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION UNDER ARTICLE 21 (1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS ASSOCIATED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL THEN NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION IN ACCORDANCE WITH ARTICLE 21 (2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged infringement. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to yourself or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person responsible, this will only be done insofar as it is technically feasible.

Information, correction and deletion

Within the framework of the applicable legal provisions, you have the right to receive information free of charge about your stored personal data, its origin and recipients and the purpose of data processing and, if applicable, a right to correct or delete this data. You can contact us at any time about this and if you have any further questions on the subject of personal data.

Right to restrict processing

You have the right to request that the processing of your personal data be restricted. You can contact us for this at any time. The right to restrict processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the audit, you have the right to request that the processing of your personal data be restricted.
If the processing of your personal data was/happens unlawfully, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of deletion.
If you have filed an objection in accordance with Article 21 (1) GDPR, a balance must be made between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, this data — apart from storage — may only be processed with your consent or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection when the browser's address line changes from “http://” to “https://” and by the lock icon in your browser line.

If SSL or TLS encryption is activated, the data that you submit to us cannot be read by third parties.

Encrypted payment transactions on this website

If, after the conclusion of a paid contract, there is an obligation to provide us with your payment details (e.g. account number in case of direct debit authorization), this data is required to process payment.

Payment transactions using common means of payment (Visa/MasterCard, direct debit) are made exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection when the browser's address line changes from “http://” to “https://” and by the lock icon in your browser line.

With encrypted communication, your payment details that you submit to us cannot be read by third parties.

Objection to promotional emails

The use of contact data published as part of the legal notice obligation to send unsolicited advertising and information material is hereby rejected. The operators of the sites expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.

4. Data collection on this website

cookies

Our websites use so-called “cookies.” Cookies are small data packets and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies make it possible to integrate certain services from third-party companies within websites (e.g. cookies to process payment services).

Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are necessary to carry out the electronic communication process, to provide certain functions requested by you (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Article 6 (1) (f) GDPR, unless another legal basis is provided. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TDDDG); consent can be withdrawn at any time.

You can set your browser so that you are informed when cookies are set and only allow cookies in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be limited.

You can find out which cookies and services are used on this website in this privacy policy.

contact form

If you send us inquiries via the contact form, we will store your details from the enquiry form, including the contact details you provided there, for the purpose of processing the enquiry and in case of follow-up questions. We will not share this data without your consent.

This data is processed on the basis of Article 6 (1) (b) GDPR, provided that your request is related to the fulfilment of a contract or is necessary to carry out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be withdrawn at any time.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions — in particular retention periods — remain unaffected.

Request by e-mail, telephone or fax

If you contact us by email, telephone or fax, your request, including all resulting personal data (name, request), will be stored and processed by us for the purpose of processing your request. We will not share this data without your consent.

The data you send us via contact requests will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions — in particular statutory retention periods — remain unaffected.

Communication via WhatsApp

To communicate with our customers and other third parties, we use, among other things, the WhatsApp instant messaging service. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Communication is carried out using end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from gaining access to the communication content. However, WhatsApp has access to metadata that is created during the communication process (e.g. sender, recipient, and time). We would also like to point out that WhatsApp, according to its own statement, shares personal data of its users with its parent company Meta based in the USA. Further details on data processing can be found in WhatsApp's privacy policy at: https://www.whatsapp.com/legal/#privacy-policy.

WhatsApp is used on the basis of our legitimate interest in communicating as quickly and effectively as possible with customers, interested parties and other business and contractual partners (Art. 6 para. 1 lit. f GDPR). If a corresponding consent has been requested, data processing is carried out exclusively on the basis of consent; this can be withdrawn at any time with effect for the future.

The communication content exchanged between you and us on WhatsApp will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions — in particular retention periods — remain unaffected.

We use WhatsApp in the “WhatsApp Business” variant.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.whatsapp.com/legal/business-data-transfer-addendum.

We have set up our WhatsApp accounts so that there is no automatic data reconciliation with the address book on the smartphones in use.

We have concluded an order processing contract (AVV) with the above-mentioned provider.

Calendly

You can make appointments with us on our website. We use the “Calendly” tool to book appointments. The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter “Calendly”).

For the purpose of booking an appointment, enter the requested data and the desired date in the form provided for this purpose. The data entered is used for planning, carrying out and, if necessary, following up on the appointment. The appointment data is stored for us on Calendly's servers, whose privacy policy can be viewed here: https://calendly.com/privacy.

The data you have entered will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies. Mandatory legal provisions — in particular retention periods — remain unaffected.

The legal basis for data processing is Article 6 (1) (f) GDPR. The website operator has a legitimate interest in making appointments with interested parties and customers as uncomplicated as possible. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be withdrawn at any time.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://calendly.com/pages/dpa.

Order processing

Google Calendar

You can make appointments with us on our website. We use Google Calendar for planning. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter “Google”).

For the purpose of booking an appointment, enter the requested data and the desired date in the form provided for this purpose. The data entered is used for planning, carrying out and, if necessary, following up on the appointment. The appointment data is stored for us on the Google Calendar servers, whose privacy policy can be viewed here: https://policies.google.com/privacy.

The legal basis for data processing is Article 6 (1) (f) GDPR. The website operator has a legitimate interest in making appointments with interested parties and customers as uncomplicated as possible. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. for device fingerprinting) within the meaning of the TDDDG. The consent can be withdrawn at any time.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://workspace.google.com/terms/dpa_terms.html And here https://cloud.google.com/terms/sccs.

Order processing

Salesforce Sales Cloud

We use Salesforce Sales Cloud to manage customer data. The provider is salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636 Munich (hereinafter “Salesforce”).

Salesforce Sales Cloud is a CRM system and enables us, among other things, to manage existing and potential customers and customer contacts and to organize sales and communication processes. The use of the CRM system also enables us to analyze our customer-related processes. Customer data is stored on Salesforce servers. Personal data may also be transferred to the parent company of salesforce.com Germany GmbH, salesforce.com inc., Salesforce Tower, 415 Mission Street, San Francisco, CA 94105, USA.

Details about Salesforce Sales Cloud features can be found here: https://www.salesforce.com/de/products/sales-cloud/overview/.

Salesforce Sales Cloud is used on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in customer management and customer communication as efficiently as possible. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be withdrawn at any time.

Salesforce has Binding Corporate Rules (BCR), which have been approved by the French Data Protection Authority. These are binding internal company regulations that legitimize intra-company data transfer to third countries outside the EU and the EEA. Details can be found here: https://www.salesforce.com/de/blog/2020/07/die-binding-corporate-rules-von-salesforce-erfuellen-hoechste-da.html.

For details, see Salesforce's privacy policy: https://www.salesforce.com/de/company/privacy/.

Order processing

5. Analysis tools and advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies and does not carry out any independent analyses. It is only used to manage and play out the tools integrated via it. However, Google Tag Manager collects your IP address, which can also be transferred to Google's parent company in the United States.

Google Tag Manager is used on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in quickly and easily integrating and managing various tools on his website. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be withdrawn at any time.

Google Analytics

This website uses features of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. Here, the website operator receives various usage data, such as page views, length of stay, operating systems used and origin of the user. This data is summarized in a user ID and assigned to the respective device of the website visitor.

We can also use Google Analytics to record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modelling approaches to supplement the collected data sets and uses machine learning technologies in data analysis.

Google Analytics uses technologies that enable the user to be recognized for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TDDDG. The consent can be withdrawn at any time.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

IP anonymization

Google Analytics IP anonymization is activated. As a result, your IP address is abbreviated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and Internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.

Browser plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

More information about how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order processing

We have concluded an order processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Hotjar

This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta, Europe (website: https://www.hotjar.com).

Hotjar is a tool for analyzing your user behavior on this website. With Hotjar, we can record your mouse and scroll movements and clicks, among other things. Hotjar can also determine how long you have remained with the mouse pointer on a specific location. Hotjar uses this information to create so-called heat maps, which can be used to determine which areas of the website are preferred by website visitors.

We can also determine how long you stayed on a page and when you left it. We can also determine at which point you canceled your entries in a contact form (so-called conversion funnels).

In addition, direct feedback from website visitors can be obtained with Hotjar. This function is used to improve the website operator's web offerings.

Hotjar uses technologies that enable the user to be recognized for the purpose of analyzing user behavior (e.g. cookies or the use of device fingerprinting).

Insofar as consent has been obtained, the G.Service is used exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 TDDDG. The consent can be withdrawn at any time. Unless consent has been obtained, this service is used on the basis of Art. 6 para. 1 lit. f DSGVO; the website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

Disable Hotjar

If you would like to deactivate data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/policies/do-not-track/

Please note that Hotjar must be deactivated separately for each browser or device.

For more information about Hotjar and the data collected, please see Hotjar's privacy policy at the following link: https://www.hotjar.com/privacy

Order processing

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program from Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads allows us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). In addition, targeted advertisements can be displayed based on user data available on Google (e.g. location data and interests) (target group targeting). As a website operator, we can quantitatively evaluate this data, for example by analyzing which search terms led to the display of our advertisements and how many ads led to corresponding clicks.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TDDDG. The consent can be withdrawn at any time.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

Google Ads Remarketing

This website uses the features of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to then display interest-based advertising to them in the Google advertising network (remarketing or retargeting).

In addition, the advertising target groups created with Google Ads Remarketing can be linked to Google's cross-device functions. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).

If you have a Google account, you can object to personalized advertising under the following link: https://adssettings.google.com/anonymous?hl=de.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TDDDG. The consent can be withdrawn at any time.

Further information and the privacy policy can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de.

Target group building with customer reconciliation

To build target groups, we use, among other things, Google Ads Remarketing customer matching. In doing so, we transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers in question are Google users and logged into their Google account, they will be shown appropriate advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).

Google conversion tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google conversion tracking, Google and we can recognize whether the user has carried out certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to generate conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TDDDG. The consent can be withdrawn at any time.

You can find more information about Google conversion tracking in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Meta pixel (formerly Facebook Pixel)

This website uses Meta's visitor action pixel to measure conversion. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Meta, the collected data is also transferred to the USA and other third countries.

In this way, the behavior of site visitors can be tracked after they have been redirected to the provider's website by clicking on a meta ad. As a result, the effectiveness of meta ads can be evaluated for statistical and market research purposes and future advertising measures can be optimized.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Meta so that a connection to the respective user profile on Facebook or Instagram is possible and Meta uses the data for its own advertising purposes, in accordance with the Meta Data Usage Policy (https://de-de.facebook.com/about/privacy/) can use. This allows Meta to place advertisements on Facebook or Instagram pages and other advertising channels. As the site operator, we cannot influence this use of data.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TDDDG. The consent can be withdrawn at any time.

We use the advanced reconciliation function within the meta pixels.

Advanced matching allows us to transfer various types of data (e.g. place of residence, state, zip code, hashed email addresses, names, gender, date of birth, or telephone number) of our customers and prospects that we collect via our website to Meta. This allows us to tailor our advertising campaigns on Facebook and Instagram even more precisely to people who are interested in our offers. In addition, the extended reconciliation improves the attribution of website conversions and expands custom audiences.

Insofar as personal data is collected on our website using the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transfer to Meta. The processing carried out by Meta after forwarding is not part of the joint responsibility. Our joint obligations have been set out in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Meta Tool and for implementing the tool on our website in a manner that is secure under data protection law. Meta is responsible for the data security of Meta products. You can assert data subject rights (e.g. requests for information) with regard to the data processed on Facebook or Instagram directly from Meta. If you assert the rights of data subjects with us, we are obliged to forward them to Meta.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

Meta's privacy policy provides further information on how to protect your privacy: https://de-de.facebook.com/about/privacy/.

You can also use the “Custom Audiences” remarketing feature in the Ads Settings section under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen deactivate. To do this, you must be logged in to Facebook.

If you don't have a Facebook or Instagram account, you can disable usage-based advertising from Meta on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

Meta Conversion API

We have integrated the Meta Conversion API on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Meta, the collected data is also transferred to the USA and other third countries.

The Meta Conversion API allows us to record the website visitor's interactions with our website and pass them on to Meta in order to improve advertising performance on Facebook and Instagram.

In particular, the time of access, the website accessed, your IP address and your user agent and, if applicable, other specific data (e.g. purchased products, value of the shopping cart and currency) are collected. A complete overview of the data that can be recorded can be found here: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TDDDG. The consent can be withdrawn at any time.

Meta's privacy policy provides further information on how to protect your privacy: https://de-de.facebook.com/about/privacy/.

Order processing

TikTok Pixel

We have integrated the TikTok pixel on this website. The provider is TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (hereinafter TikTok).

With the help of TikTok Pixel, we can display interest-based advertising on TikTok to website visitors who have viewed our offers (TikTok Ads). At the same time, we can use the TikTok Pixel to determine how effective our advertising is on TikTok. As a result, the effectiveness of TikTok ads can be evaluated for statistical and market research purposes and optimized for future advertising measures. This involves processing various usage data, such as IP address, page views, length of stay, operating systems used and origin of the user, information about the ad that a person clicked on on TikTok or an event that was triggered (time stamp). This data is summarized in a user ID and assigned to the respective device of the website visitor.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TDDDG. The consent can be withdrawn at any time.

Data transmission to third countries is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.tiktok.com/legal/page/eea/privacy-policy/de-DE and https://ads.tiktok.com/i18n/official/policy/controller-to-controller.

Order processing

6th newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data is not collected or is only collected on a voluntary basis. We use this data exclusively to send the requested information and do not pass it on to third parties.

The data entered in the newsletter subscription form is processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can withdraw your consent to the storage of the data, the e-mail address and their use to send the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter or after the purpose has ceased. We reserve the right to delete or block email addresses from our newsletter mailing list at our own discretion within the scope of our legitimate interest in accordance with Art. 6 para. 1 lit. f DSGVO.

Data that we have stored for other purposes remains unaffected by this.

After you unsubscribe from the newsletter distribution list, your e-mail address may be stored in a blacklist by us or the newsletter service provider, if this is necessary to prevent future mailings. The data from the blacklist is only used for this purpose and is not combined with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Article 6 (1) (f) GDPR). Storage in the blacklist is not limited in time. You can object to storage if your interests outweigh our legitimate interest.

Sending newsletters to existing customers

If you order goods or services from us and provide your e-mail address, this e-mail address may subsequently be used by us to send newsletters, provided that we inform you of this in advance. In such a case, the newsletter will only send direct advertising for our own similar goods or services. You can cancel your subscription to this newsletter at any time. For this purpose, there is a corresponding link in every newsletter. In this case, the legal basis for sending the newsletter is Art. 6 para. 1 lit. f DSGVO in conjunction with § 7 para. 3 UWG.

After you unsubscribe from the newsletter distribution list, we may store your email address in a blacklist to prevent future mailings to you. The data from the blacklist is only used for this purpose and is not combined with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Article 6 (1) (f) GDPR). Storage in the blacklist is not limited in time. You can object to storage if your interests outweigh our legitimate interest.

7. Plug-ins and tools

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of reCAPTCHA is to check whether the data on this website (e.g. in a contact form) is entered by a person or by an automated program. To this end, reCAPTCHA analyses the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (e.g. IP address, time the website visitor spent on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not notified that an analysis is taking place.

The storage and analysis of data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in protecting its web offers from abusive automated spying and from SPAM. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be withdrawn at any time.

For more information about Google reCAPTCHA, please see the Google Privacy Policy and Google Terms of Use at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

Zapier

We have integrated Zapier on this website. The provider is Zapier Inc., Market St. #62411, San Francisco, CA 94104-5401, USA (hereinafter Zapier).

Zapier allows us to connect various functionalities, databases and tools to our website and synchronize them with each other. In this way, it is possible, for example, to automatically display content that we publish on our website on our social media channels or export content from marketing and analysis tools. Depending on the functionality, Zapier can also collect various personal data.

Zapier is used on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in integrating the tools used as effectively as possible. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be withdrawn at any time.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://zapier.com/tos.

Order processing

8. eCommerce and payment providers

Processing customer and contract data

We collect, process and use personal customer and contract data to establish, structure and change our contractual relationships. We collect, process and use personal data about the use of this website (usage data) only to the extent necessary to enable or bill the user to use the service. The legal basis for this is Article 6 (1) (b) GDPR.

The collected customer data will be deleted after completion of the order or termination of the business relationship and expiry of any existing legal retention periods. Statutory storage periods remain unaffected.

Data transfer upon conclusion of contract for services and digital content

We only transfer personal data to third parties if this is necessary as part of contract processing, for example to the bank responsible for payment processing.

Further transmission of data will not take place or will only take place if you have expressly agreed to the transfer. Your data will not be passed on to third parties without express consent, for example for advertising purposes.

The basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data to fulfill a contract or pre-contractual measures.

9. Audio and video conferences

data processing

Among other things, we use online conference tools to communicate with our customers. The tools we use in detail are listed below. When you communicate with us via video or audio conference via the Internet, your personal data is collected and processed by us and the provider of the respective conference tool.

The conference tools collect all data that you provide/use to use the tools (email address and/or your telephone number). The conference tools also process the duration of the conference, start and end (time) of participation in the conference, number of participants and other “context information” related to the communication process (metadata).

In addition, the provider of the tool processes all technical data required to process online communication. This includes in particular IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or loudspeaker, and the type of connection.

If content is exchanged, uploaded or made available in any other way within the tool, it is also stored on the servers of the tool providers. Such content includes, in particular, cloud recordings, chat/instant messages, voicemails uploaded photos and videos, files, whiteboards, and other information shared while using the service.

Please note that we do not have full influence on the data processing processes of the tools used. Our options are largely based on the corporate policy of the respective provider. For further information on data processing by the conference tools, please refer to the privacy statements of the tools used in each case, which we have listed below this text.

Purpose and legal basis

The conference tools are used to communicate with prospective or existing contract partners or to offer certain services to our customers (Art. 6 para. 1 lit. b GDPR). Furthermore, the use of the tools serves to generally simplify and speed up communication with us or our company (legitimate interest within the meaning of Article 6 (1) (f) GDPR). If consent has been requested, the relevant tools are used on the basis of this consent; consent can be withdrawn at any time with effect for the future.

Storage period

The data collected directly by us via the video and conference tools is deleted from our systems as soon as you request us to delete it, revoke your consent to store it, or the purpose for data storage ceases to apply. Saved cookies remain on your device until you delete them. Mandatory legal storage periods remain unaffected.

We have no influence on the storage period of your data, which is stored by the operators of the conference tools for their own purposes. For details, please contact the operators of the conference tools directly.

Conference tools used

We use the following conference tools:

Google Meet

We use Google Meet. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Details on data processing can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Order processing

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